Under our 10-year stewardship, this regional critical and primary care provider owned the position, "WORLD CLASS, BUT CLOSE TO HOME." The advertising program used individual product lines, such as cardiac or cancer care, and an uplifting original song (I’ve got a reason to live”), to establish an umbrella brand for the entire system. At the time, this system included two hospitals, 25 physician clinics, and various home health care, hospice, assisted living and health & fitness centers.
The campaign received numerous advertising awards, including Healthcare Advertising Awards Best of Show, an international competition with entries from all 50 states and multiple foreign countries.
